Matrimony sites in India – A key facilitator for arranged marriages
Matrimony sites are online portals that facilitate arranged marriage matchmaking for Indians and South Asian populations. These sites are used by individuals who want to go through an arranged marriage as well as parents who are looking for suitable matches for their sons or daughters. Matrimony sites are religion or community-based as most Indians who prefer arranged marriages tend to marry within their religion or caste.
And when you have millions of marriages to arrange, guess who stepped up to the plate? Online matrimony sites in India have mushroomed from every corner of India to help Indians set up arranged marriages.
It is estimated there are over 2700+ matrimony sites in India with a combined active user base exceeding 7 million users! That’s a lot of people looking to find a match online. Yet, there is a lot more who may potentially sign up for matrimony sites!
Leading matrimony sites have implemented micro-market strategies for offering matchmaking services for every caste/community throughout India.
Dating using online sites or through offline connections is not a culturally accepted practice in India yet. The idea that men and women will deliberately meet with just romance as the outcome is not something Indians accept readily.